j e n n e s k e n s is a young, emerging fashion brand that focuses on the development of high-end streetwear. Durability and fit of the clean designs are a large part of the aesthetic, similar to the focus on sustainable production practices that are giving the brand a fresh and resilient view on fashion of the future. Function and versatility of the pieces play a significant role in this perspective as it is heading into a direction in which most pieces are wearable by either gender.
Inspired by worldwide time travels, social shifts and body movements, the brand is thriving towards a distinction in modern minimalism. The company is based in Amsterdam, the Netherlands, but opens itself up to global expansion. It seeks most of its inspirations in New York, which explains the recent opening of a jenneskens department in Manhattan. Through this multinational channel, the brand is aiming to offer its customers an experience that goes beyond a piece of clothing. Stories behind the designs often go deep into a specific topic or idea, which is why the expression and envisioning of these thoughts are important in the establishment of the brand’s community.
Besides a focus on regenerative design, the discipline to give back to the earth greatly influences the formation of the j e n n e s k e n s image. Fabrics are sourced locally wherever possible, cut with a zero-waste understanding of pattern creation, and processed into garments in a comfortable in-house working environment. Exceptional quality control and reliable production development is what distinguishes the brand from the market and what will hence help contribute to the development of a circular production system.